THE STORY OF
RUN RABBIT RUN
THE STORY BEHIND THE PARTNERSHIP OF BITTERS & LOVE AND RUN RABBIT RUN
It was all sparked off by a milestone of a birthday, a 17 year reunion and an introduction -- the rest is history.
Beverly Yeoh, Co-Founder of Bitters & Love, went to high school in Manila where herself and Michael Hearn were classmates. With some reconnection, 17 years later, Michael invited her back to Manila for a reunion to celebrate his big 30. There, she was introduced to Michael's friend, Airell Lam. The 3 "spent" that weekend like long-lost friends and caught up on each others lives. Bitters & Love was delved into - what if we set up a Bitters & Love here in Manila? It was all laughs and banter, no one was really serious after 8 pints of beer and a couple (or more) of tequila shots. A few months flew past, the pair in Manila gave Beverly a call in Singapore; incoherent but confident, they gave her a proposition - Airell had found & procured a 3 story shophouse in an offshoot lane in the heart of Poblacion - Makati's red light district that is going through a transformation with designer hotels and old buildings that house an eclectic array of local restaurants, bars and hangouts. Within the week, she flew down, scouted the location and was convinced.
This partnership is about coming together with ideas and different skill sets from all four of us. Ernest Goh, Co-Founder of Bitters & Love, now a corporate refugee is the brainchild of design and detailing for the project. Michael, a construction consultant, made sure structurally the building was steel solid from ground up. Airell, from a graphic designer background, was responsible for the branding and general supervision during the construction period. Beverly, with marketing and public relations experience worked towards putting together her dream team to kick-start, Run Rabbit Run.